Our Approach to Marketing

Telling the story behind your home.

Working with our in-house marketing and advertising experts, your agent will target the right buyers across the most effective channels to sell your home.

Our Marketing Strategy

Effective marketing is a crucial component for the successful sale of your home. Our agents are expert negotiators, but it’s our strategic approach to marketing that will get the right buyers coming through your door.

Your Marketing Timeline

1. Home Styling

- Small home touch ups
- Appliance upgrades
- Property stylist appointment

2. Creative Services

- Photography (Day/Dusk)
- Video
- Copywriting
- Floorplan
- Drone footage

3. Property Launch

- Domain.com.au
- Realestate.com.au
- Avnu.com.au
- LJHooker.com.au
- International syndication

4. Print Campaign

- Signage install
- Brochures
- Mailcards
- Newspapers

5. Email Campaign

- Buyer match
- Private invites
- Just listed

6. PR

- Local newspapers
- National newspapers

7. Digital Campaign

- Social media advertising
- Social media sharing
- Online advertising

8. Events

- Open for inspections
- Private inspections
- Auction day


Preparing to put a property on the market means adopting a buyer’s mindset. It requires a shift from thinking about the home as your own to thinking about it as belonging to a buyer whose tastes and preferences are unknown.

Experience tells us that styling a home to have broad appeal is well worth doing. Professional styling creates a ‘wow’ moment the minute a buyer walks in and makes a home feel spacious and welcoming. A stylist’s touch is also valuable in controlling the buyer experience, helping them appreciate the home’s full potential.

Photography + videography

Most buyers will see your property for the first time online, so attention-getting photography and video is vital. Our photographers and videographers create powerful imagery and videos to capture your home’s best selling points. The more people you can impress online, the more people will come to see your property in person. 


We’ve done the research, consulted the experts, and designed For Sale signs that attract local-market and passerby attention. You might be surprised how often stand-out signage leads to a quick and successful sale.


With the input of your agent, our creative team will design printed materials that bring your property to life. Whether it’s a print ad, a flyer for a letterbox drop, or a take-home brochure for an inspection, all marketing collateral is crafted to create a cohesive story around your property that gets results.

Email marketing

Our agents create early demand for your property using buyer-match emails to target tens of thousands of interested parties on our database. This alerts all buyers who’ve told us they’re interested in properties like yours that their perfect match is about to hit the market.

Digital and social marketing

Our performance marketers ensure your property is front-and-centre online and across social media. Our agents and marketing team work together to create a custom digital and social campaign for your property that appeals to all demographics and reaches the maximum number of buyers.

Unforgettable opens

We aim to make every open-home an experience your buyer won’t soon forget. Our experienced and well-presented agents are always on hand to show off your home. Spending the time doing what they do best connecting, communicating and negotiating with buyers.

Team Benjamin Mulae LJ Hooker Avnu

Want to know more?

Speak to an agent about a free appraisal.

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